I’m a brand marketer passionate about storytelling, creating and helping others.
I believe in the power of storytelling.
As a child, I was enraptured and regaled by my grandparents’ far-ranging tales. And since childhood, I’ve sought to tell my own stories—first as the author of A Flashlight for Kevin in elementary school, later through social media and blogging and today as a marketing professional.
I began my marketing career at Navistar, Inc., a leading manufacturer of commercial trucks, engines, buses and military defense vehicles. As marketing communications manager, and later experiential marketing manager, I promoted the company’s product and brand stories through multimedia campaigns, tradeshows and customer events.
Today, I work for a private liberal arts university in Chicago where I craft marketing plans and develop communications flows to champion our unique story and drive enrollment.
In addition, I’m pursuing a Master of Business Administration (MBA) with a concentration in brand management. As a result of my coursework, I’ve rounded out my business acumen. For example, I’ve learned to collect, segment and synthesize data to define audiences, and their needs, in order to effectively deliver the right message.
When not in the office or classroom, I enjoy serving—I’m a member, mentor and chapter secretary for 100 Black Men of Chicago, Inc., a Chicagoland mentoring organization for underprivileged youth.