That Thing

Community Engagement, Marketing, Research, Technology

Guys you know you better watch out
Some girls, some girls are only about
That thing, that thing, that thing.

Over the past few months, I’ve conducted a feverish search for summer internships. I’ve scoured magazines and newspapers, pestered professionals, professors, friends and family and searched websites and online databases such as linkedin.com, simplyhired.com and CrimsonCareers.  As a marketing major, I decided that I would limit myself to traditional and integrated marketing, social media, and community engagement opportunities.

However, I’ve discovered that despite my educational background and campus involvement, I’m not qualified for many of the opportunities I come across. Many companies and organizations are looking for individuals with “that thing”-that is, the skill that sets an individual apart from the hundreds of other applicants. More often than not, “that thing” has meant considerable experience in and knowledge of vector editor software, metrics or social media tools.

Consequently, tired of having to discontinue applications and pass over internships, I have decided to pursue “that thing”. Recently, I’ve made a concerted effort to learn Adobe Illustrator and InDesign (see this post). Likewise, I’ve created a Google Analytics account and have submersed myself in all things social media.

It is a pity I hadn’t researched and learned of internship requirements and market demands earlier. Nonetheless, it is better late than never. As the great hip-hop artist Lauryn Hill put it:

How you gon’ to win when you are not right within?

…Come again…

Any internship advice you would like to give? Suggestions as to skills to acquire or organizations to apply to?


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