Which one is it?

Community Engagement

Strategy. Tactic.

Which one is it?

A few weeks ago I participated in the Sales Program’s Mock Interview Day. When asked by an interviewer “What strategies The Crimson White’s Community Engagement (CE) Team used to drive ‘Likes,’ followers and engagement?” I replied:

Every Wednesday we set up a table in the Ferguson Center Student Union, likewise, we run a series of promotions and make an effort to respond to all mentions and comments.

Poor me. Rather than praise the thoroughness of the CE team’s plans the interviewer informed me that the strategies I mentioned were in fact tactics.

The incident, although embarrassing, has served as a valuable lesson: no matter how much experience you have odds are you still don’t know everything.

With that being said I’m dusting off my MKT 300 and MKT 313 books and delving back into the basics.

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