Last week, my good friend and fellow social media enthusiast Josh Hedrick convinced me to dump social media vanity metrics, like number of fans, in favor of actionable metrics, like engagement. Engagement denotes interest, satisfaction or actual interaction.
I’ll work to include actionable metrics in the social media report I provide to The Crimson White’s editors every month. The only factor than can hinder my efforts is time (it’s crunch time!)
Nonetheless, good-bye vanity metrics. Its been real.