Marketing is telling the right story, through the right channels at the right times.
However, as marketers we often forget about the story and slide easily into “er” marketing or using numbers to prove we’re quicker, stronger and bigger than ever before.
But a great marketing story can highlight value for us and do it in a way that’s engaging and not overbearing.
To remind myself of the power of great story-telling and to keep my story-telling skills fresh, I listen often to several podcasts. Below are my favorites, in order.
1. The Moth Radio Hour
The Moth features short personal stories from everyday people around the country, usually around a unique theme.
2. Third Coast International Audio Festival
Based in Chicago, the Third Coast International Audio Festival collects the best documentaries, stories and audio content from radio and the internet world. The stories are sometimes experimental, sometimes true but always good.
3. Snap Judgment
Hosted by the energetic Glynn Washington, Snap Judgment is “storytelling with a beat.” The show, which normally focuses on a specific theme, features unique stories from up and coming storytellers with live music and rich sound production.
4. Shannon Cason’s Homemade Stories
Shannon Cason is a Chicago guy, or at least he used to be. Shannon tells stories from his personal life – painful, funny and moving – with no holds barred.
5. 2nd Story
Also based in Chicago, 2nd Story features short personal stories from the finest storytellers from across the city, usually around a unique theme.
6. This American Life
Produced by WBEZ in Chicago and hosted by Ira Glass, This American Life features long-form radio stories, broken into acts, about a particular theme.