International Used Truck Centers awarded the winner of its used commercial truck sweepstakes with a premium, reconditioned Class 8 commercial truck. The driver and his family were welcomed at a local retail center and treated with world-class dining and accommodations in Downtown Nashville.
Promote and generate awareness about Diamond Renewed program among owner-operators
- The Diamond Renewed program and sweepstakes results were shared multiple times on International Trucks’ and International Used Trucks’ social media channels.
- Diamond Renewed program and sweepstakes results were covered in print and digital versions of Overdrive Magazine and Landline Magazine, two popular commercial trucking publications for owner-operators.
- Sweepstakes winner shared information about Diamond Renewed program with commercial truck drivers in his social network and encouraged friends and family to purchase from International Used Truck Centers. A few called and/or visited the local center in Nashville and one enrolled in a lease-to-purchase program.