International Truck exhibited at International Construction & Utility Equipment Exposition (ICUEE), a biennial event for the energy, utility and construction sector. The brand demonstrated its commitment to uptime, showcased new product offerings and highlighted its vocational capability.
- Grow awareness of OnCommand Connection and demonstrate the brand’s commitment to Uptime
- Showcase new product offerings
- Generate awareness about lineup’s vocational capability
- Several end-users, truck equipment manufacturers (TEMs) and dealer personnel attended an International Truck product update session
- Close to 100 leads were captured with lead-generation technology and opted into product communication flows
- Sales and product marketing staff conducted numerous walk-arounds with end-users and TEMs