In summer 2015, International Used Truck Centers launched an 8-weeek radio campaign to promote its Diamond Renewed reconditioning program. IUTC leveraged Road Dog Radio, on Sirius XM, the preeminent news program for professional trucker drivers in North America. Listen to the radio ad here.
- Generate awareness of Diamond Renewed reconditioning program.
- Exposure to audience of estimated 1.028 million professional truck drivers subscribed to channel