International Truck exhibited at American Trucking Association’s (ATA) Technology Maintenance Council (TMC) Annual Convention, a seminal event for the service sector of the commercial truck industry. The brand demonstrated its commitment to uptime with help of OnCommand Connection, an open-architecture telematics solution and Fleetrite, an all-makes commercial truck parts brand.
- Grow awareness of OnCommand Connection and demonstrate brand’s commitment to “Uptime”
- Generate awareness of ProStar ES.
Numerous live demonstrations of OnCommand Connection with International Truck customers and dealers over length of the show.