Developed tri-fold brochure, sell-sheets and messaging document to promote Diamond Renewed inventory and used truck inventory.
- Promote inventory, generate awareness about reconditioning program and arm sales representatives
- Over 8000 English and Spanish tri-fold brochures delivered to used truck centers
- Used truck literature consistently among the highest-downloaded on the Marketing Resource Center. (Marketing Resource Center, or MRC, is a tool accessible only by marketing and sales representatives at International Truck dealers and Navistar sales representatives.)
- Positive feedback from sales representatives and center managers