Often described as a hidden gem, North Park University engaged a branding agency to rebrand the university and develop a new brand identity as the university strived to expand its reach. After several months of work facilitated by interviews, focus groups and research, University Marketing Communications unveiled the new identity with the rollout of a new website and giveaways.
- Redesign the undergraduate viewbook
- Incorporate updated brand messaging, personality and voice
- Incorporate updated identity, color palette, typography, design elements and photography