WorkStar Display Campaign
In summer of 2014, International Trucks introduced two new engine offerings to the International WorkStar. To promote the offering, we launched a paid media campaign highlighting the new offerings in addition to the WorkStar’s rugged capability.
- Promote availability of new engine offerings
- Highlight rugged capability of WorkStar model
- Generate quality leads
- Over 101,000,000 impressions
- Over 89,000 clicks (click-through rate or CTR of 0.09%)
- Nearly 650 marketing qualified leads (MQLs or visitors who completed a form and asked to be contacted by an International Truck dealer)